Prime Time - 50ML

The main difference lies in concentration. La Parfum is the most powerful, with over 30% fragrance oils, making it the richest, most luxurious, and longest-lasting option—often staying with you for 12 to 16+ hours. Eau de Parfum usually carries around 15 to 20% oils, offering a strong, dependable scent that lasts most of the day. Eau de Toilette is the lightest, with 5 to 15% oils, giving a breezy freshness that fades sooner. Think of EDT as casual, EDP as versatile, and La Parfum as pure indulgence.

Our La Parfum range is designed to linger for 12 to 16+ hours, though the exact duration can vary depending on your skin type and environment. For the best experience, apply on moisturized skin and focus on warm pulse points like your wrists, neck, and behind the ears.

Yes, absolutely. Every fragrance is dermatologically tested and IFRA-compliant, ensuring that while the scent is bold and unforgettable, it remains gentle and safe for everyday wear.

The trick is to spray directly on pulse points such as your wrists, collarbones, and behind the ears. Avoid rubbing the fragrance into your skin, as that can break down the delicate top notes. Let it settle naturally and allow the scent to evolve with time.

Keep your bottle in a cool, dry place away from direct sunlight and heat. A dresser drawer or shaded shelf works perfectly. Proper storage helps preserve the fragrance and ensures it ages beautifully without losing its character.

Yes, layering is a great way to make a fragrance uniquely yours. Many people enjoy pairing a lighter scent with a deeper one, building a blend that reflects their personality and mood. It’s a creative way to craft your own signature.

Because our perfumes are more than just scents—they’re experiences. With La Parfum concentration, world-class craftsmanship, skin-friendly blends, and stories designed for every hour of your day, each bottle is made to be remembered long after the first spray.